diff --git a/_plugins/picture_tag.rb b/_plugins/picture_tag.rb
index 4e29b57..6ba64e8 100644
--- a/_plugins/picture_tag.rb
+++ b/_plugins/picture_tag.rb
@@ -226,6 +226,8 @@ module Jekyll
           i.crop "#{gen_width}x#{gen_height}+0+0"
         end
 
+        image.quality 85
+
         image.write gen_dest_file
       end